Knowledge creation and its subsequent transformation into useful innovations for social impact is dependent upon two-step principles: (1) the persistent diffusion of creative ideas; and (2) the evolution of the same ideas into spontaneous collaborations. In turn, collaborations lead into tangible projects only when other sets of principles are also fulfilled including specialized spaces and space making. The is the raison d'être for yyc.studio: to help  create the initial conditions necessary for innovation to ignite.